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How KFC Turned a Chicken Crisis Into a PR Win
By: Cloe Di Giulio What do you do when your chicken business runs out of chicken? Well, back in 2018, Kentucky Fried Chicken ( KFC) had nothing left to say except… “FCK.” Shortly after changing its delivery provider, several KFC restaurants across the UK struggled to keep up with the high demand for orders. Ingredients began to run out—one of those being chicken—and a large number of restaurants were forced to shut down. The crisis received significant coverage on social medi

BUPRSSA
2 days ago2 min read
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