In the PR industry, making a lasting impression on peers and clients is essential. So, to stand out as a professional communicator, a leader must ACT—be attentive, trustworthy, and collective. These qualities not only define effective leadership but also set the foundation for a healthy, collaborative, and high-performing work environment. To ACT, you must be attentive. Paying attention to the condition of the people around you, whether they seem overwhelmed or are performing

I hate to be the one to break the news, but if you work in entertainment PR, you probably won’t have a magical and hilarious love story like Virginia Venit in the movie Happy Gilmore . Virginia is a public relations director for the pro golf tournament Happy competes in, and she takes notice of Happy, deciding to help represent him. It’s clear that Happy needs some media training, and Virginia does her best to provide that. Over time, Virginia notices that the audiences of th

By: Sarah Rockett My experience pursuing a PR major strikes a refreshing balance between theory and practical experience: yes, there are readings on media and communication models, but you’re also writing real press releases, handling simulated PR crises, and collaborating with local clients in classes like PRLab.​ Public Relations major at BU is first and foremost about writing — sometimes for the press, sometimes for social media, and always for an audience that’s shifting

According to PRSA , “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” It is a process of ongoing communication aimed at fostering trust and mutual understanding. However, many people tend to confuse public relations with marketing due to their overlapping strategies, such as storytelling, fostering relationships, and creating awareness.  Marketing is “the activity, set of institutions

By: Ruby Descoteaux If you asked me what I wanted to be when I was younger, my answer probably changed every few weeks. Actress, Singer, Filmmaker, Fashion designer, CEO, you name it, I love anything that lets me create, perform, or communicate something bigger than myself–whether directing student films, singing with my a cappella group, performing in a musical, or designing campaigns for class projects. I grew up on stages and sets, and I've never liked being limited to jus

By: Cassie Mo My public relations journey has been nothing short of unconventional, but it has led me exactly where I’m meant to be. Going into freshman year at Bucknell University in Lewisburg, PA, I was set to pursue a degree in sociology. Once I realized this was not for me, I briefly tried political science, then switched to economics. I was dedicated to mastering an economics degree and initially enjoyed it, but then I transferred to BU during the second semester of my s

By: Cloe Di Giulio Along with PR, I am pursuing a minor in Psychology. One of my favorite aspects of PR is how human-centered the field is, so I want to be as knowledgeable as I can in relationship building and connecting with people beyond the surface level. Therefore, I feel that Psychology and PR go hand-in-hand when it comes to effective communication with clients, consumers, or the general public.   I’m currently taking a course in Social Psychology, which covers how peo

By: Cloe Di Giulio The 1982 Tylenol Poisonings are known as one of the most notable cases of effective crisis PR. After seven people tragically died from consuming poisoned Tylenol capsules, panic arose around the company as a whole. In prioritizing consumer safety, the company immediately warned people to stop taking Tylenol until a solution could be found, communicating its message through media outlets. Additionally, millions of dollars’ worth of medicine was recalled, and