In the PR industry, making a lasting impression on peers and clients is essential. So, to stand out as a professional communicator, a leader must ACT—be attentive, trustworthy, and collective. These qualities not only define effective leadership but also set the foundation for a healthy, collaborative, and high-performing work environment. To ACT, you must be attentive. Paying attention to the condition of the people around you, whether they seem overwhelmed or are performing

By: Grace Maloney Strong leadership begins with strong listening. According to the Center for Creative Leadership, active listening is more than hearing words; it’s recognizing emotion, intention, and meaning. When leaders truly listen, they build trust, strengthen relationships, and create space for better ideas to emerge. Active listening involves paying attention to the content, tone, and body language of the speaker — all powerful ways to build trust. The communicators wh

By: Cloe Di Giulio What do you do when your chicken business runs out of chicken? Well, back in 2018, Kentucky Fried Chicken ( KFC) had nothing left to say except… “FCK.” Shortly after changing its delivery provider, several KFC restaurants across the UK struggled to keep up with the high demand for orders. Ingredients began to run out—one of those being chicken—and a large number of restaurants were forced to shut down. The crisis received significant coverage on social medi

By: Clara Chakarian https://www.cosmopolitan.com/uk/fashion/style/a40228/15-times-samantha-jones-best-dressed-character-sex-and-the-city/ If you've ever watched “Sex and the City” or heard of the fabulous Samantha Jones, you probably think that public relations is all about lavish parties, endless martinis, and mingling with Manhattan’s elite. Samantha embodies what almost everyone thinks PR is: a glamorous, fast-paced world where “your network is your net worth.” While there

I hate to be the one to break the news, but if you work in entertainment PR, you probably won’t have a magical and hilarious love story like Virginia Venit in the movie Happy Gilmore . Virginia is a public relations director for the pro golf tournament Happy competes in, and she takes notice of Happy, deciding to help represent him. It’s clear that Happy needs some media training, and Virginia does her best to provide that. Over time, Virginia notices that the audiences of th

By: Cloe Di Giulio https://www.newyorker.com/culture/cultural-comment/emily-in-paris-and-the-rise-of-ambient-tv Ever since its release in 2020, Emily in Paris has become Netflix’s token escapist show. Who wouldn’t want to drop everything and move to Paris? It is, of course, not as easy a journey as the show makes it out to be. From Emily’s daily designer wardrobe to the almost offensive French stereotypes, the ridiculous nature of the series is inherent—but that’s precisely